Company
Meet your new secret weapon.
We’re your creative partner, delivering impactful solutions that generate results.
We are a design and development studio headquartered in beautiful Pensacola, Florida, creating stunning, accessible, and performant websites and digital solutions that drive traffic, engagement, and growth for industry leaders, startups, and small businesses.
Meet the Founders
17 Years of Digital Innovation
Appelman Design was founded in 2009 by Patrick & Erica Appelman as a freelance web design studio, with a specialty in responsive design during a time when mobile web was still a new concept.
17 years later, what started as a part-time passion has grown into a full-time future. We’ve helped leading brands, global non-profits, and small to midsize businesses master digital trends, navigate transitions, and cut through the noise—from SEO to social media, web accessibility, and AI.
With nearly two decades of digital experience, we are strategically positioned to elevate your brand, delivering bold design, innovative execution, and measurable results.
Our Approach
We follow an agile, iterative methodology, incorporating discovery, rapid prototyping, and continuous feedback.
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1. Discovery, Planning, and Design
Collaborate to refine site architecture, user flows, and requirements.
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2. Development and Integration
Build in sprints, testing for accessibility, security, and performance.
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3. Review, Testing, and Launch
Rigorous QA across screens, including pre and post launch testing & polish.
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4. Iterate, Refine, and Evolve
Analyze success metrics for performance, and strategize for enhancement.
